S I L B E R W A R E

DESIGN

What does your brand stand for? Who is the target, and what do you offer that's better than the next guy's proposition? Doesn't sound very "creative," does it? Well, brand design isn't just about logos and color palettes. It involves defining and communicating the very essence of what your company offers, in a compelling, memorable and ownable way. Transition brands have an opportunity to recontextualize themselves and reestablish their value proposition with their target audience.

SILBERWARE can help with all your critical brand design needs:

Brand strategy
Logo and corporate identity
Naming and nomenclature

Package design
Presentations and sales materials
Trademark and URL issues

SILBERWARE professionals have created award-winning brand strategies and designs for traditional media, digital interactions, even physical environments. Here are some examples:

INSURANCE.COM
Fidelity's industry-leading insurance portal

COLUMBIA HOUSE
Bringing a mail-order club
into the 21st Century

KRAFT KIDS
Creating a master brand for
Kraft's kid-oriented products